Wedding industry : New trends, new behaviors, new opportunities
Let's have an in-depth look at the wedding industry transformations. What are its new trends, new players and how digitalization serve the experience enhancement
Digitalization of the wedding industry: how brands and consumers are meeting online
Like for many sectors, digitalization has changed the Wedding industry. A new term has been invented ; The WedTech. Wed-tech start ups and solutions are trying to reinvent wedding planning experience, focusing on lifting its pain points...
The engagement ring market: how jewelry brands are proposing to modern consumers
If the tradition of the engagement ring is a tradition of more than a thousand years, the jewelers have done nothing but adjust to the market and sometimes even be the initiators of new trends. Let's dive in the engagement ring market & its new playe...
This is not a wedding: the other trends in the jewelry industry
Top 6 jewelry trends that each brand manager should know...