The engagement ring market: how jewelry brands are proposing to modern consumers
Digitalization of the wedding industry: how brands and consumers are meeting online
Why is your watch not Swiss? How the U.S. smartwatch industry is disrupting the watch market
Virtual packshot photography: what it is and how it can benefit your brand
Customization through printing: empowering consumers has never been easier
Customization through engraving in the digital era, from luxury to mainstream
The European Jewelry market: how digital tools are shaping the purchasing experience
The Indian jewelry market: everything you need to know about today's consumer
6 augmented reality examples to inspire your luxury brand
Cosmetics industry trends and marketing techniques
Latest series
Wedding industry : New trends, new behaviors, new opportunities
(2 articles)Let's have an in-depth look at the wedding industry transformations. What are its new trends, new players and how digitalization serve the experience ...
Product pages: Some solutions for your custom products
(3 articles)Creating & organizing your product pages is already a challenge, but with custom products to sell, it can seem like a nightmare ! In this series we'll...
European Jewelry & Watch market
(2 articles)European Jewelry & Watch market is known for its luxury brands and high prestige. London, Paris, Geneva, Milano, Amsterdam,... we all have a famous br...
The US Jewelry market
(3 articles)We are here ,in this 3 articles serie, approching the US jewelry market, its trends , its consumer behaviours, its brands clear leader and its disrup...
Latest articles
The engagement ring market: how jewelry brands are proposing to modern consumers
If the tradition of the engagement ring is a tradition of more than a thousand years, the jewelers have done nothing but adjust to the market and some...
Digitalization of the wedding industry: how brands and consumers are meeting online
Like for many sectors, digitalization has changed the Wedding industry. A new term has been invented ; The WedTech. Wed-tech start ups and solutions a...
Why is your watch not Swiss? How the U.S. smartwatch industry is disrupting the watch market
Of course Swiss know how is the reference in terms of Fine watchmaking & Prestige timepieces. But it isn't that simple : once threatened by the quartz...
Virtual packshot photography: what it is and how it can benefit your brand
Traditional product packshot & Virtual product photography are nowadays equivalent in quality & realism. But there is a difference, a considerable one...
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