
Blog articles by Anne-Marie Diom
Marketing Best Practices, SaaS business and consumers insight are Anne-Marie's favorites topics. Her experience in Marketing strategy & Content management as well as her appetite for start up & scale ups companies, gives her a fresh perspective on today's challenges
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Top 6 e-commerce strategies to generate sales and make the most of the summer season!
Summer can be frightening for companies as it often induce a sales slowdown. How can we counter that and make the most of the summer season to optimize sales and prepare for fall ?...
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The engagement ring market: how jewelry brands are proposing to modern consumers
If the tradition of the engagement ring is a tradition of more than a thousand years, the jewelers have done nothing but adjust to the market and sometimes even be the initiators of new trends. Let's dive in the engagement ring market & its new playe...
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Digitalization of the wedding industry: how brands and consumers are meeting online
Like for many sectors, digitalization has changed the Wedding industry. A new term has been invented ; The WedTech. Wed-tech start ups and solutions are trying to reinvent wedding planning experience, focusing on lifting its pain points...
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Why is your watch not Swiss? How the U.S. smartwatch industry is disrupting the watch market
Of course Swiss know how is the reference in terms of Fine watchmaking & Prestige timepieces. But it isn't that simple : once threatened by the quartz crisis and by smart watches, this swiss industry has challenges to overcome to keep its place of ch...
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Virtual packshot photography: what it is and how it can benefit your brand
Traditional product packshot & Virtual product photography are nowadays equivalent in quality & realism. But there is a difference, a considerable one : The amount of time and money necessary for the process. We compared them both and guess who wins ...
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The disruptors: 3 ways United States jewelry brands are challenging the industry’s norms
About Amercian jewelry market . Let's talk about the disruptors of the market ! How do they challenge the leaders, how do they push change, influence costumers approaches and brand values? How do they impact the market and shape the future of it ?...