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Why is your watch not Swiss? How the U.S. smartwatch industry is disrupting the watch market
Of course Swiss know how is the reference in terms of Fine watchmaking & Prestige timepieces. But it isn't that simple : once threatened by the quartz crisis and by smart watches, this swiss industry has challenges to overcome to keep its place of ch...
Virtual packshot photography: what it is and how it can benefit your brand
Traditional product packshot & Virtual product photography are nowadays equivalent in quality & realism. But there is a difference, a considerable one : The amount of time and money necessary for the process. We compared them both and guess who wins ...
Customization through engraving in the digital era, from luxury to mainstream
Let's see how engraving customization has produced shifts in the Jewelry & Watch market and how it pushes customer personalization experience to a whole new level !...
The disruptors: 3 ways United States jewelry brands are challenging the industry’s norms
About Amercian jewelry market . Let's talk about the disruptors of the market ! How do they challenge the leaders, how do they push change, influence costumers approaches and brand values? How do they impact the market and shape the future of it ?...