Blog articles with Digital Business & Marketing tag
Top 6 e-commerce strategies to generate sales and make the most of the summer season!
Summer can be frightening for companies as it often induce a sales slowdown. How can we counter that and make the most of the summer season to optimize sales and prepare for fall ?...
The engagement ring market: how jewelry brands are proposing to modern consumers
If the tradition of the engagement ring is a tradition of more than a thousand years, the jewelers have done nothing but adjust to the market and sometimes even be the initiators of new trends. Let's dive in the engagement ring market & its new playe...
Digitalization of the wedding industry: how brands and consumers are meeting online
Like for many sectors, digitalization has changed the Wedding industry. A new term has been invented ; The WedTech. Wed-tech start ups and solutions are trying to reinvent wedding planning experience, focusing on lifting its pain points...
Why is your watch not Swiss? How the U.S. smartwatch industry is disrupting the watch market
Of course Swiss know how is the reference in terms of Fine watchmaking & Prestige timepieces. But it isn't that simple : once threatened by the quartz crisis and by smart watches, this swiss industry has challenges to overcome to keep its place of ch...
Virtual packshot photography: what it is and how it can benefit your brand
Traditional product packshot & Virtual product photography are nowadays equivalent in quality & realism. But there is a difference, a considerable one : The amount of time and money necessary for the process. We compared them both and guess who wins ...
Customization through engraving in the digital era, from luxury to mainstream
Let's see how engraving customization has produced shifts in the Jewelry & Watch market and how it pushes customer personalization experience to a whole new level !...
The disruptors: 3 ways United States jewelry brands are challenging the industry’s norms
About Amercian jewelry market . Let's talk about the disruptors of the market ! How do they challenge the leaders, how do they push change, influence costumers approaches and brand values? How do they impact the market and shape the future of it ?...