![Ana Doaga](/uploads/ana-doaga.jpg)
Blog articles by Ana Doaga
With 14+ years experience as a ghost writer and more than 10 years in PR and communication, Ana loves to write about It , Saas & Cloud Technologies, but most especially she is interested in industry 4.0 AND B2B services topics
![](/uploads/festivals.jpg)
Top 6 e-commerce strategies to generate sales and make the most of the summer season!
Summer can be frightening for companies as it often induce a sales slowdown. How can we counter that and make the most of the summer season to optimize sales and prepare for fall ?...
![](/uploads/cover-article-picture.jpg)
The engagement ring market: how jewelry brands are proposing to modern consumers
If the tradition of the engagement ring is a tradition of more than a thousand years, the jewelers have done nothing but adjust to the market and sometimes even be the initiators of new trends. Let's dive in the engagement ring market & its new playe...
![](/uploads/cover-wedding.jpg)
Digitalization of the wedding industry: how brands and consumers are meeting online
Like for many sectors, digitalization has changed the Wedding industry. A new term has been invented ; The WedTech. Wed-tech start ups and solutions are trying to reinvent wedding planning experience, focusing on lifting its pain points...
![](/uploads/cover.jpg)
Why is your watch not Swiss? How the U.S. smartwatch industry is disrupting the watch market
Of course Swiss know how is the reference in terms of Fine watchmaking & Prestige timepieces. But it isn't that simple : once threatened by the quartz crisis and by smart watches, this swiss industry has challenges to overcome to keep its place of ch...
![](/uploads/idea-cover-2.jpg)
Virtual packshot photography: what it is and how it can benefit your brand
Traditional product packshot & Virtual product photography are nowadays equivalent in quality & realism. But there is a difference, a considerable one : The amount of time and money necessary for the process. We compared them both and guess who wins ...
![](/uploads/guerlain-flacon-aux-abeilles.jpg)
Customization through engraving in the digital era, from luxury to mainstream
Let's see how engraving customization has produced shifts in the Jewelry & Watch market and how it pushes customer personalization experience to a whole new level !...